Have you ever “Google”? The use of a search engine like Google is a universal way of doing research on a person, product, service or company. The result of this search results is the establishment of reputation management and installing your small business identity through online content. Websites, news, press relations, blogs, social media etc. have been written and / or posted by you or others. Essentially your small business is defined.
Reputation management is your online content identification and management process. The definition of reputation management holds three basic fields of reputation management:
- Find out what people say about you
- Creating a Personality or Brand Image
- If necessary, defending this image